Sample these statistics:
- There are 3.7 million Families in the UK with children under the age of 4.
- Less than 20% mothers return to full time work in first three years after maternity.
- When we look specifically at parents with very young children (under the age of 1), the employment rate is significantly lower. According to a report by the Institute for Fiscal Studies, in 2018, the employment rate for mothers with children under the age of 1 was around 56%, compared to 80% for fathers with children of the same age.
- Parents bring a wider skill set to work and a non- returning parent is a significant cost to organisations. One estimate pegs the cost of replacing a high-skill worker at £100K.
- UK government’s Family Resources Survey found that in 2019-2020, 44% of mothers and 79% of fathers reported taking time off work following the birth or adoption of a child.
All the data suggests that employees who also are new parents are extremely focused on their parenting commitments. In such a situation, employers can gain significantly by extending additional help to such employees beyond the mandatory benefits. One such area which is highly consequential and is not so much on the radar of employee benefit providers and employers is early years development. New parents want all the help they can get in this area and the good news is that some very innovative digital platforms and educational apps are available that empower new parents. Most of these are available on a subscription basis and can be sponsored by the employers as a benefit.
In this blog post, we’ll explore the benefits of offering an early learning app subscription as an employee benefit.
First and foremost, an early learning app or platform subscription can be a valuable tool for working parents. Many parents struggle to balance their careers with their family responsibilities, and finding ways to keep their children engaged and learning can be a challenge. With an early learning app subscription, parents can provide their children with educational activities and resources that can be accessed from anywhere, at any time. This can be especially beneficial for parents who travel frequently for work or have irregular schedules, as it allows them to stay connected with their children’s education regardless of their location or schedule.
Additionally, offering an early learning app or platform subscription as an employee benefit can be a great way for employers to attract and retain top talent. In today’s competitive job market, offering unique and valuable benefits can set a company apart from its competitors. By providing employees with access to an early learning app subscription, employers are showing that they value their employees’ families and are committed to supporting their growth and development.
Another benefit of offering such subscriptions as an employee benefit is that it can help improve employee morale and productivity. Studies have shown that when employees feel supported by their employers, they are more engaged and motivated at work. By providing an early learning app subscription, employers are demonstrating that they care about their employees’ well-being both in and out of the workplace. This can lead to a more positive work environment and improved employee performance.
Furthermore, an early learning app or platform subscription can be a cost-effective benefit for employers to offer. Many companies in this space offer volume discounts, making it even more cost-effective for employers to provide this benefit to their employees.
Finally, offering an early childhood development platform subscription as an employee benefit can have long-term benefits for both employees and employers. Early childhood education has been shown to have a significant impact on a child’s cognitive and social development, and providing access to high-quality educational resources can help set children up for success later in life.
